When using Applied, you can track your sourcing efforts using referrer links and UTM parameters. While the platform automatically tracks some of this by inference via ‘referrers’, the most accurate way to track how candidates apply is directly ‘telling’ the platform where a link is from.
To do this, you will need to copy the link to the JD/role, and add a parameter at the end, explicitly using the utm_source. UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. When you copy the JD link to share it with candidates (e.g. by posting on a job board, sharing in a social media post etc.) you can add ?utm_source=[source_name] at the end of the URL. In this case, you will want to change [source_name] to the name of where you are posting the ad, such as: Linkedin, Indeed, Intranet etc.
See below for an example:
- Example job link: https://app.beapplied.com/apply/rwbc3sr3fo
- Example for sharing on LinkedIn: https://app.beapplied.com/apply/rwbc3sr3fo?utm_source=Linkedin
- Example for sharing in a newsletter: https://app.beapplied.com/apply/rwbc3sr3fo?utm_source=Newsletter
When looking at the sourcing page and seeing different sources for candidate applications, the ‘referrer’ is the result of the platform trying to guess the page a user came from, based on the web request made.
If you use UTM parameters to tag sources, try to use consistent tags per source, e.g. always using ‘Linkedin’ for Linkedin, rather than using ‘Linkedin’/’LI’/’Linked’, as otherwise it may lead to multiple entries for the same source under different names.